My name is Gastón, I'm an architect, dreamer and your new Argentinian shoemaker.
We are the hijos, nietos and even bisnietos of immigrants. We come from everywhere and yet we now belong to one place: Latin America. And within Latin America, to the south of south, that is Argentina: the country of el buen vino, los asados, el gaucho, el cuero, el tango,el chamamé y la cumbia. But most importantly, the land of our beloved ones.
An architect on paper but a shoemaker by nature. An entrepreneur on the go.
With my mother's sewing machine next to my architecture board, POSCO's story began 13 years ago when one night I decided to tear apart my favorite shoes with a knife in my kitchen. I wanted to understand how shoes were made so as to make better ones, I knew the leather in Argentina was the best in the world. My self-taught journey in footwear began that night. POSCO was born out of it.
I then worked day in day out on sample after sample till I produced my first 24 pairs of sneakers. Right after, I signed up at a local fair to showcase them. The shoes didn’t have labels on them, but that didn’t matter, I used sticky papers with my contact email and the name POSCO handwritten on them all the while thinking. But don’t get too excited: I didn’t sell a single pair of shoes and no one tried my grandma’s legendary empanadas for that matter either, who came all the way down from Chaco to support me.
Curiosity of making
My first pair of POSCO
A dreamer in paper :)
The first factory I worked with
My road is full of bumps like this one. I didn’t have a big idea, experience, money or connections. I was and still am just following my instinct, which has led me to unforgettable achievements and moments that I could've never imagined. Flash-forward to launching my first flagship store, to appearing on the cover of FORBES Latin America 30 Under 30 Most Influential Entrepreneurs, to having the best feet in the world wearing my shoes (Yes, Lionel Messi!) and most importantly, to meeting so many talented and inspiring people along the way.
Familia. Amigos. Relationships. Heritage. Stories
You usually find us in groups, we’re all about human connections because if there is one thing I've learned along this journey is that nothing is ever achieved alone. I made it all the way from Chaco, Arg to NY thanks to the unconditional support, talent and hard-work of other crazy doers that pushed me to do better and to move forward.
Our familia is our badge of pride and friends are sacred. There is nothing we love more than a good story, hugs and kisses. We are romantic by nature, we work, we walk and we fight the same way we love, Always con pasión, like a familia.