My name is Gastón, I'm an architect, dreamer and your new Argentinian shoemaker.
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We are the hijos, nietos and even bisnietos of immigrants. We come from everywhere and yet we now belong to one place: Latin America. And within Latin America, to the south of south, that is Argentina: the country of el buen vino, los asados, el gaucho, el cuero, el tango,el chamamé y la cumbia. But most importantly, the land of our beloved ones.
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An architect on paper but a shoemaker by nature. An entrepreneur on the go.
With my mother's sewing machine next to my architecture board, POSCO's story began 13 years ago when one night I decided to tear apart my favorite shoes with a knife in my kitchen. I wanted to understand how shoes were made so as to make better ones, I knew the leather in Argentina was the best in the world. My self-taught journey in footwear began that night. POSCO was born out of it.
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I then worked day in day out on sample after sample till I produced my first 24 pairs of sneakers. Right after, I signed up at a local fair to showcase them. The shoes didn’t have labels on them, but that didn’t matter, I used sticky papers with my contact email and the name POSCO handwritten on them all the while thinking. But don’t get too excited: I didn’t sell a single pair of shoes and no one tried my grandma’s legendary empanadas for that matter either, who came all the way down from Chaco to support me.
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Journey moments
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Curiosity of making
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My first pair of POSCO
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A dreamer in paper :)
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The first factory I worked with
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My road is full of bumps like this one. I didn’t have a big idea, experience, money or connections. I was and still am just following my instinct, which has led me to unforgettable achievements and moments that I could've never imagined. Flash-forward to launching my first flagship store, to appearing on the cover of FORBES Latin America 30 Under 30 Most Influential Entrepreneurs, to having the best feet in the world wearing my shoes (Yes, Lionel Messi!) and most importantly, to meeting so many talented and inspiring people along the way.
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Familia. Amigos. Relationships. Heritage. Stories.
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You usually find us in groups, we’re all about human connections because if there is one thing I've learned along this journey is that nothing is ever achieved alone. I made it all the way from Chaco, Arg to NY thanks to the unconditional support, talent and hard-work of other crazy doers that pushed me to do better and to move forward.
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Our familia is our badge of pride and friends are sacred. There is nothing we love more than a good story, hugs and kisses. We are romantic by nature, we work, we walk and we fight the same way we love, Always con pasión, like a familia.
Featured collection
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Pampa Negra
3 reviewsPrecio habitual $13.147,00Precio habitualPrecio unitario / por$0,00Precio de oferta $13.147,00 -
Wanabe Negra
1 reviewPrecio habitual $13.147,00Precio habitualPrecio unitario / por$0,00Precio de oferta $13.147,00 -
Bota Sur Negra
1 reviewPrecio habitual $12.709,00Precio habitualPrecio unitario / por$0,00Precio de oferta $12.709,00 -
Wanabe Negra Mujer
1 reviewPrecio habitual $13.147,00Precio habitualPrecio unitario / por$0,00Precio de oferta $13.147,00 -
Pampa Marrón
1 reviewPrecio habitual $13.147,00Precio habitualPrecio unitario / por$0,00Precio de oferta $13.147,00 -
Wanabe Marron
Precio habitual $13.147,00Precio habitualPrecio unitario / por$0,00Precio de oferta $13.147,00 -
Bota Norte Negra
2 reviewsPrecio habitual $12.709,00Precio habitualPrecio unitario / por$0,00Precio de oferta $12.709,00 -
Pampa Negro Mujer
1 reviewPrecio habitual $13.147,00Precio habitualPrecio unitario / por$0,00Precio de oferta $13.147,00 -
Bota Norte Negro Edición Limitada
No reviewsPrecio habitual $14.243,00Precio habitualPrecio unitario / por$0,00Precio de oferta $14.243,00 -
Bota Sur Marrón
1 reviewPrecio habitual $12.709,00Precio habitualPrecio unitario / por$0,00Precio de oferta $12.709,00 -
Pampa Marron Mujer
Precio habitual $13.147,00Precio habitualPrecio unitario / por$0,00Precio de oferta $13.147,00 -
Bota Norte Marron
Precio habitual $12.709,00Precio habitualPrecio unitario / por$0,00Precio de oferta $12.709,00 -
Bota Norte Negra Mujer
2 reviewsPrecio habitual $12.709,00Precio habitualPrecio unitario / por$0,00Precio de oferta $12.709,00 -
Wanabe Marron Mujer
No reviewsPrecio habitual $12.271,00Precio habitualPrecio unitario / por$0,00Precio de oferta $12.271,00 -
Bota Patagon Marron
No reviewsPrecio habitual $14.024,00Precio habitualPrecio unitario / por$0,00Precio de oferta $14.024,00 -
Bota Patagon Black
No reviewsPrecio habitual $14.024,00Precio habitualPrecio unitario / por$0,00Precio de oferta $14.024,00 -
Bonus Wanama
Precio habitual $8.765,00Precio habitualPrecio unitario / por$0,00Precio de oferta $8.765,00 -
Ábaco Fit Wanama Marrón
Precio habitual $8.546,00Precio habitualPrecio unitario / por$0,00Precio de oferta $8.546,00 -
Bota Norte Marron Mujer
Precio habitual $12.709,00Precio habitualPrecio unitario / por$0,00Precio de oferta $12.709,00 -
Bota Norte Edición Limitada Mujer
No reviewsPrecio habitual $14.243,00Precio habitualPrecio unitario / por$0,00Precio de oferta $14.243,00 -
Wanabe Gamuza Marron
No reviewsPrecio habitual $13.147,00Precio habitualPrecio unitario / por$0,00Precio de oferta $13.147,00 -
Alpino Chubut Negro
No reviewsPrecio habitual $11.832,00Precio habitualPrecio unitario / por$0,00Precio de oferta $11.832,00 -
Pampa Oxido Mujer
No reviewsPrecio habitual $13.147,00Precio habitualPrecio unitario / por$0,00Precio de oferta $13.147,00 -
Bonus Black
Precio habitual $8.765,00Precio habitualPrecio unitario / por$0,00Precio de oferta $8.765,00 -
La Escondida
No reviewsPrecio habitual $10.080,00Precio habitualPrecio unitario / por -
Bota Sur Negro Mujer
No reviewsPrecio habitual $12.709,00Precio habitualPrecio unitario / por$0,00Precio de oferta $12.709,00 -
Alpino Rio Negro Verde
No reviewsPrecio habitual $12.709,00Precio habitualPrecio unitario / por$0,00Precio de oferta $12.709,00 -
Alpino Rio Negro Negro
No reviewsPrecio habitual $12.709,00Precio habitualPrecio unitario / por$0,00Precio de oferta $12.709,00 -
Alpino Chubut Verde
No reviewsPrecio habitual $11.832,00Precio habitualPrecio unitario / por$0,00Precio de oferta $11.832,00 -
Wanabe Gamuza Negro
No reviewsPrecio habitual $13.147,00Precio habitualPrecio unitario / por$0,00Precio de oferta $13.147,00 -
Bonus Negro-Negro
No reviewsPrecio habitual $8.765,00Precio habitualPrecio unitario / por$0,00Precio de oferta $8.765,00 -
Ábaco Fit Negro
No reviewsPrecio habitual $8.546,00Precio habitualPrecio unitario / por$0,00Precio de oferta $8.546,00 -
Ábaco Fit Wanama
Precio habitual $8.546,00Precio habitualPrecio unitario / por$0,00Precio de oferta $8.546,00 -
Charata Black
No reviewsPrecio habitual $14.900,00Precio habitualPrecio unitario / por$0,00Precio de oferta $14.900,00 -
Charata Black Women
No reviewsPrecio habitual $14.900,00Precio habitualPrecio unitario / por$0,00Precio de oferta $14.900,00 -
Loafer Basail
No reviewsPrecio habitual $15.338,00Precio habitualPrecio unitario / por$0,00Precio de oferta $15.338,00 -
Loafer Basail Women
No reviewsPrecio habitual $15.338,00Precio habitualPrecio unitario / por$0,00Precio de oferta $15.338,00